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Russ Avery
Russ Avery

Advisor to founders and leadership teams of sustainability-led businesses.

What a nine-year-old journal taught me about clarity

Sep 10, 2026

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6 min read

What a nine-year-old journal taught me about clarity

On old notebooks, decisions made in advance, and a week that went too well to ignore.

Russ Avery
Russ Avery
Summer 2026 Climate Action Special

Jul 30, 2026

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16 min read

Summer 2026 Climate Action Special

A huge list of actions we can take to be part of the solution to the climate and biodiversity crises.

Russ Avery
Russ Avery
I killed a section of this newsletter

Jul 16, 2026

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3 min read

I killed a section of this newsletter

On cutting what doesn't work, the tools actually worth your time, and a free scorecard 75+ companies have already taken.

Russ Avery
Russ Avery
Say the words

Jul 2, 2026

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6 min read

Say the words

On a record-breaking heatwave, the words 'climate crisis' that the media avoided, and whether you say them where it costs you something.

Russ Avery
Russ Avery
The work that pulls hardest

May 20, 2026

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4 min read

The work that pulls hardest

On Milan, missed deadlines, and whether you're choosing consciously or just following the pull.

Russ Avery
Russ Avery
Earn it before you announce it

Apr 22, 2026

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4 min read

Earn it before you announce it

On premature announcements, credibility gaps, and why the claim should never run ahead of the reality.

Russ Avery
Russ Avery
When did you last love the work?

Apr 8, 2026

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6 min read

When did you last love the work?

On flow states, operational weight, and the connection between the work that lights you up and the work that commands the highest fees.

Russ Avery
Russ Avery

The Clarity Edit from Russ Avery

Three things every week: something positive from the world of sustainability; a tip on effective marketing or impact comms; and an AI tool, prompt or discovery you’ll actually use. Short. Useful. Free.

© 2026 Russ Avery Enterprises Ltd.
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